Multi-Channel Nike Ads

The brief for this post-secondary college assignment was to create multiple ads for a company of our choice for use on various channels (ie. billboards, posters, and social media). Being an avid runner, I was inspired to create my ads for Nike and specifically their Nike+ Running Club app. Since the app was centred around running, I wanted the elements on each ad to communicate some sort of movement. 

I chose images that specifically had someone moving in a forward motion and warped the slogan text in a wavy motion to guide the viewer’s eyes as if running over hills. The stripes on the sides of each design represent speed stripes. The bright yellow green colour was taken from the Nike+ Running Club app’s primary colour. Since the primary colour is very bright and vibrant, I paid close attention that the colours in the images didn’t clash.