Studio Brand Guidelines

This project was inspired by the aspirations of what it would be like to start my own creative studio. I repurposed my own personal logo for this project and I explain the meaning behind the logo in the full PDF.

In this brand book, you’ll see all the elements that make a brand identity recognizable and likeable. I’ve chosen the fonts, colours, and designed the logo to point back to the overall brand essence and values. A cohesive brand is when all the elements that make up the brand, although different in nature, can seamlessly work together to be one unit; that was the goal of this project. Special attention was given to the logo to ensure measurements were even and consistent throughout.

A brand’s strength is also represented in how its displayed on physical objects and collateral. The Studio Design and Advertising pages clearly show how the brand is its strongest when the elements are used in combination to one another. It proves to be recognizable and shows that the brand is flexible among different channels and platforms.